IT giant, Tata Consultancy Services (TCS) has been named the official IT consulting company sponsor for the flagship NYC Half 2013, owned and operated by New York Road Runners (NYRR) on March 17. For the fourth consecutive year, TCS has sponsored major road races in the US, including the Boston, ING New York City and Bank of America Chicago marathons, said the company in a filing to the Bombay Stock Exchange. This sponsorship is a part of the company’s expanded relationship with NYRR. In the year 2012, TCS served as a partner for NYRR’s Mighty Milers Youth Running programs and also served as NYRR’s gold level partner for Youth Jamboree in the same year. Moreover, TCS and the NYRR will introduce the “NYC Half 2013 Mobile App Powered by TCS”, a customized mobile app that offers a range of exciting, race-specific features for runners as well as enthusiasts who want to keep track of the event, the filing stated. The app will also provide race results, an interactive course map, a race calendar with details on local attractions, and elite athlete information as well as event communications and alerts, the filing added.